March 15, 2025•6 min read
Podcast Sponsorship Rates: What to Expect in 2025
Sponsorships are one of the most common ways podcasters make money. But how much can you realistically earn in 2025? Let's break it down by audience size, CPMs, and value-adds.
CPM Basics — What Sponsors Pay Per 1,000 Listens
CPM = Cost per 1,000 impressions. For podcasts, the standard CPM rates in 2025 are:
- $18–25 CPM for pre-roll
- $25–35 CPM for mid-roll
- $10–15 CPM for post-roll
These can go way up depending on niche, host read vs. scripted, and audience engagement.
What Affects Your Podcast's Value?
- Niche audience = higher value
- Listener retention = gold
- Social following / cross-promo ability
- Host credibility and brand alignment
How to Pitch to Sponsors
- Show your numbers (downloads, completion rates)
- Highlight your audience demographics
- Offer custom packages: ad reads + social, newsletter, etc.
We help creators craft sponsor-ready pitch decks. Contact us
Alternatives to CPM-Based Deals
You can also charge flat monthly fees, revenue share models, or barter deals. More flexible — and often more profitable.