March 20, 20254 min read

Top 5 Mistakes New Podcasters Make (And How to Avoid Them)

Launching a podcast? That's awesome — but it's easy to stumble early. Here are the top 5 mistakes we see new podcasters make, and how you can avoid them.

Male podcaster reading a script while recording

1. Poor Audio Quality

Your sound is everything. You don't need a $1,000 mic, but invest in a decent setup and treat your space for clarity.

2. Inconsistent Posting

Going dark for weeks kills momentum. Set a realistic publishing schedule and stick to it — even if it's just 2x/month.

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3. No Audience Strategy

Just posting isn't enough. Who is your show for? What do they care about? Define your listener persona early.

4. Weak Branding

A forgettable podcast name, generic artwork, or unclear messaging can turn people off fast. Stand out with strong branding from Day 1.

5. Ignoring Promotion

Podcast discovery isn't what it used to be. You have to market your show — on social, via email, and through collaborations.

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